Custom Safe Check for Diadora newsletters

Diadora S.p.a is an Italian company based in Caerano di San Marco (TV) that has been producing footwear and other sportswear for more than 70 years, flanking the Utility line of footwear and workwear for the past few decades. Always attentive to the impeccable craftsmanship and high creative value of its products, Diadora has made sports its philosophy of life, even collaborating with world-class champions.

The request for a customized Safe Check newsletter service arose from the Marketing&Communication office’s need to ensure timely communication to Italian and international users.

Diadora's request to add a customized Safe Check service to its newsletter translations stemmed from a twofold need, to provide consumers with an experience that matches their needs, and to optimize its production flows.

The customized Safe Check service is divided into two stages.

La first stage consists of careful proofreading of the Italian and English texts, with the goal of obtaining two perfectly linguistically correct source newsletters.

After this step, the newsletters are sent to Diadora for approval by the in-house team, and once approval is obtained, translation into the various languages is carried out. The client then proceeds to finalize the newsletter's layout as well so that a final pre-send safe check can be made.

At this point begins the second phase of the Safe Check, which consists of a complete newsletter check, where we ensure that:

At this stage, language checking is also carried out for Italian and English newsletters, to intercept and fix all those errors that may have been inadvertently introduced at the layout stage.

"We are pleased with the customized Safe Check service that Fashion Words has reserved for our newsletters," explains Diadora's Digital Team. "We received timely alerts and corrections, which allowed us to have more control over the content delivered through the channel. In addition, Fashion Words was able to adapt this service appropriately to our internal workflow."

Diadora Digital Team

"We often tell clients that our proposals are tailored suits. The project developed for Diadora shows that we can easily adapt our services to the client, and this involves not only linguistic aspects, but also other equally important elements such as operational flow, timing, IT integrations, and so on. It is precisely this ability that enriches and differentiates our offering, making it unique in the landscape of language services."

Alex Argenta
Operations Manager of Fashion Words

"We are pleased with the customized Safe Check service that Fashion Words has reserved for our newsletters. We received timely alerts and corrections, and this allowed us to have more control over the content delivered through the channel. In addition, Fashion Words was able to adapt this service appropriately to our internal workflow."

Diadora Digital Team

"We often tell clients that our proposals are tailored suits. The project developed for Diadora shows that we can easily adapt our services to the client, and this involves not only linguistic aspects, but also other equally important elements such as operational flow, timing, IT integrations, and so on. It is precisely this ability that enriches and differentiates our offering, making it unique in the landscape of language services."

Alex Argenta
Operations Manager of Fashion Words

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