Powerful, intelligent, and tailored for fashion. MyContent is much more than a copywriting platform — it’s the operational tool that transforms how brands create and manage their product descriptions.
MyContent is the platform developed by Fashion Words to manage, streamline and enhance the production of multilingual product descriptions. Built on over twenty years of experience in fashion copywriting, it now integrates advanced proprietary technologies unmatched by any other solution on the market.
Designed and refined over time together with our copywriters, MyContent is a concentration of features created for those who truly write: intuitive tools, advanced linguistic checks, terminology management, automatic consistency across variants and models, and full traceability.
Every function is built to shorten production times, enhance text quality, and simplify the entire content creation process.
That’s why MyContent has become today’s benchmark in fashion copywriting.
Performance that scale
even with high SKU volumes
Optimised workspace
tailored to each role — copywriter, reviewer, or manager
Quality control
Integrated linguistic and terminology checks
FashionAI® integration
generates multilingual drafts in seconds
Dedicated dashboard
tracks metrics and project progress in real time
API integration
seamlessly syncs data and descriptions with your PIM/DAM systems
MyContent + FashionAI®
MyContent natively integrates FashionAI®, the first AI designed specifically for fashion, allowing you to choose how to generate your product descriptions.
100% Human → human writing and review, supported by all MyContent’s advanced features
FashionAI® + Human → generative AI combined with integrated human review
100% FashionAI® → fully AI-driven, instant, and multilingual production