MyContent
Boost your product descriptions

Powerful, intelligent, and tailored for fashion.
MyContent is much more than a copywriting platform — it’s the operational tool that transforms how brands create and manage their product descriptions.

What is MyContent

MyContent is the platform developed by Fashion Words to manage, streamline and enhance the production of multilingual product descriptions. Built on over twenty years of experience in fashion copywriting, it now integrates advanced proprietary technologies unmatched by any other solution on the market.

Designed and refined over time together with our copywriters, MyContent is a concentration of features created for those who truly write: intuitive tools, advanced linguistic checks, terminology management, automatic consistency across variants and models, and full traceability.

Every function is built to shorten production times, enhance text quality, and simplify the entire content creation process.

That’s why MyContent has become today’s benchmark in fashion copywriting.

Performance that scale

even with high SKU volumes

Optimised workspace

tailored to each role — copywriter, reviewer, or manager

Quality control

Integrated linguistic and terminology checks

FashionAI® integration

generates multilingual drafts in seconds

Dedicated dashboard

tracks metrics and project progress in real time

API integration

seamlessly syncs data and descriptions with your PIM/DAM systems

MyContent + FashionAI®

MyContent natively integrates FashionAI®, the first AI designed specifically for fashion, allowing you to choose how to generate your product descriptions.

100% Human → human writing and review, supported by all MyContent’s advanced features

FashionAI® + Human → generative AI combined with integrated human review

100% FashionAI® → fully AI-driven, instant, and multilingual production

Why fashion brands
choose MyContent

+ Unmatched speed and precision in managing product descriptions

+ A single platform to generate, review, and approve content

+ Proprietary Fashion Words technology, developed and refined over time

+ Native integration with FashionAI® and API connection with PIM/DAM systems

+ Consistent quality and total coherence across languages, seasons, and collections

See why no other tool comes close.