Translation services
for the sportswear industry

Is your sportswear brand ready to take off internationally? Fashion Words is the ideal travel companion, and with its translation services for the technical and sportswear industry, it will be at your side to help you win over an ever-growing global audience.

Sportswear sector:
A victory against language barriers

Brands dealing with technical and sportswear now boast a global reach, thanks in part to the enormous impact made by the world of sports today. It is a multifaceted and engaging universe in which the key to success lies in the ability to combine high technical specialization with charismatic and expressive language. Obviously, this ability must also emerge during the content translation phase, so as to be able to not only to convey the more technical aspects of garments and accessories, but also to excite your international audience, thus breaking any language and cultural barriers.

CASE STUDY.

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What do we translate

Product Descriptions

Is the fabric of your running leggings “super stretchy” and boast “wicking” properties? With our translations, we help you convey the features of your products in the most effective and appealing way possible, even for your multilingual target audience.

Size Guide

Having tables with localized sizes is essential both to ensure a smoother shopping experience and to minimize the possibility of returns due to a lack of understanding of sizes. Fashion Words has the right tools to help you convert sizes to the most popular system in the country of your target audience.

Marketing materials

On a roll, Cesarini zone, off to a flying start… No doubt these expressions would help add color to an Italian advertising campaign, but they certainly would not have the same effect in a different market. With our transcreation services, you can count on impactful slogans and advertising messages tailored to any target language and culture.

Content for websites

The website is often the first point of contact between the brand and potential customers, so it is important to devote all the care it deserves. Our high degree of specialization in the fashion and sportswear industry means you have perfectly localized pages that offer linguistically and culturally clear, effective and accessible content for your international audience.

Professional translations for the industry technical and sportswear

No matter what language or sport is involved, Fashion Words offers a wide range of translation services tailored to the needs of the client and the target audience. In fact, our team of translators specializing in the field of sports fashion can also make use of various technological terminology management tools, so as to ensure content that is not only linguistically flawless, but also technically correct.


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Climbing

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Automobilism

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Baseball

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Basketball

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Soccer

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Cycling


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Running

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Curling

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Fitness

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Gymnastics

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Golf

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Field hockey


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Swimming

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Volleyball

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Boxing

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Rugby

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Tennis

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Yoga

Sports terminology precise and punctual

Each sport discipline is unique and as such is marked by a specific vocabulary that describes its characteristics, equipment, and techniques. In a universe as fascinating and steeped in challenges as climbing, for example, terms such as “carabiner,” “belay device,” and “crash pad” are not just simple words, but indicate very specific tools with a real life-saving function. Our expert linguists fully grasp all these complex aspects and, thanks in part to a thorough knowledge of the distinctive terminology of each sport, are able to translate and adapt your product descriptions or marketing materials so that they are accurate and fluent in the target language.

Your tone of voice on any playing field

At Fashion Words, we rely on a close-knit network of carefully selected native speakers who can best understand and convey your brand’s tone of voice, regardless of the language, type of audience, or sport you are involved in. Every industry has its expressions: for example, if your core business revolves around automotive apparel and accessories, phrases such as “warming up the engines” or “going full throttle” are perfect to help you ignite your audience’s enthusiasm. Our team of experts can deftly juggle all these nuances of meaning, resulting in engaging content that is perfectly aligned with your brand identity and capable of winning over your audience of sports fans, even internationally.

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